ASSIGNMENT: Design and coordination of a participatory listening, co-design and communication process – as part of and in support of the “Piazza dei Popoli 2025” festival – aimed at building a more cohesive and aware community and generating shared cultural initiatives.
Activities:
Design of participatory strategy and methodology
Preliminary mapping of local needs, actors and resources
Preliminary mapping of local needs, actors and resources
Brand identity and communication strategy aimed at engagement
The EPIC project (Experience Prato Industrial Culture), funded at 80% by the European Urban Initiative through the European Regional Development Fund, aims to develop a new form of industrial tourism in the city of Prato—innovative, competitive, and sustainable—while enhancing the local industrial heritage as a means to foster fair and productive growth.
The aim is to integrate the local industrial heritage into the city’s current offer of cultural and natural attractions for visitors, by conveying and making accessible a previously unknown cultural richness rooted in Prato’s industrial history and in contemporary practices in design, fashion, and textile production.
In collaboration with stakeholders in the sector (hotels, restaurants, site managers, tour guides, etc.), economic actors (particularly SMEs in the local Textile & Clothing industry), and civil society, the project will co-design new products that will broaden the city’s tourism offer.
LAMA is responsible for managing and coordinating the engagement and co-design process in support of the Municipality of Prato. It also contributes to the development of the DMO (Destination Management Organisation) led by the Municipality, to the definition of the monitoring and evaluation system, and to the development and testing of new tourism products and services centred on the local textile industry, with the aim of promoting a sustainable and inclusive tourism strategy for Prato.
Montagna Fiorentina is the cultural and social regeneration strategy for the municipalities of Londa and San Godenzo, coordinated by LAMA. It aims to transform these areas into examples of ecosystemic communities, enhancing their cultural and natural heritage to improve the quality of life and promote sustainable tourism. The core idea is to trigger a process that fosters social innovation, counters depopulation, and strengthens the economic and social fabric, using art, culture, and nature as drivers of change.
The main objectives include increasing residential and tourist attractiveness, improving the area’s cultural and physical accessibility, stimulating youth and female entrepreneurship, and strengthening residents’ well-being and social cohesion.
The strategy includes 12 interventions: three physical ones (such as the renovation of public buildings including the Chalet del Lago in Londa and the historic Palazzo Del Campana in San Godenzo) and nine intangible ones (including placemaking initiatives, cultural production, and community engagement). The synergy between material and immaterial interventions aims to create liveable, welcoming places and new services, strengthening the network between citizens, businesses, and institutions to ensure a lasting and sustainable impact.
The new 2021-2027 ESF+ calls for tenders by the Region of Tuscany in the cultural sphere aim to support projects for the acquisition of skills for the adult population, professional growth and accompaniment for young people living in Tuscany towards stable and quality jobs, with an unprecedented investment.
LAMA, for the two-year period 2023 – 2025, supports the ‘Beni, Istituzioni, Attività Culturali e Sport’ Directorate of the Region of Tuscany with animation, orientation and information actions on the new Fse+ 2021-2027 calls for tenders concerning museums, libraries, contemporary art and live performances.
Specifically, LAMA is in charge of supporting potential beneficiaries of the calls for proposals by working on strengthening the partnership levels and skills of those involved in the planning and implementation of project ideas, and it does so through a diversified programme of activities that includes online webinars to support and accompany beneficiaries, online and in-person information events, production of materials, targeted animation of institutional communication channels, and activation of additional support and interaction tools open to the public.
E-Lab (Empowerment Lab) is a corporate volunteering programme that combines the organisation of a structured process typical of acceleration and incubation paths with the customised quality of temporary management and sparring partnership processes. Co-designed with Fondazione Snam, it was created with the aim of pursuing objectives concerning both the corporate context and the network of Third Sector organisations involved, strengthening their managerial and organisational capacity.
“Borgo Prossima | Spazi ai giovani” is a path of co-design of new spaces and services led and managed by young people under 35 in the municipality of Borgo San Lorenzo. Starting from a mapping of disused spaces on the municipal territory, the pathway provided intensive training and co-design sessions to activate young people on new projects, with the aim of revitalising abandoned spaces, improving the design skills of the young people involved for the realisation of collaborative economy services and social and cultural promotion activities.
The entire process was designed and managed by LAMA, in the aspects of mapping, process design, training, mentoring and engagement and communication strategy.
“BORGO PROSSIMA | Partecipa al Piano” is the participation path of the Municipality of Borgo San Lorenzo to involve the citizenship in the writing of the new Municipal Operational Plan (POC). The entire path was articulated in various sharing actions, internal and external to the Administration, and in listening and comparison activities, digital and in presence, representing an opportunity to redefine the territory and its vocations. An extensive online survey was also carried out through a CAWI modality, with the objective of identifying new needs, collecting proposals and thus realigning the priorities of the public administration with those of the community, for effective participatory urban planning.
The entire process was designed and managed by LAMA, in the aspects of research, method, facilitation and engagement and communication strategy.
The project, selected as one of the winners of the SubMeasure 19.2 “Community Regeneration Projects” of the GAL Start call, intends to valorise the eco-systemic services of the forest in order to relaunch local economies, generate sustainable development and improve community living conditions, promoting a new service that integrates Forest Therapy with other experiences of mountain wellness, slow tourism and food and wine, in the municipalities of Londa, San Godenzo and Reggello. The project leader is the Associazione Foresta Modello delle Montagne Fiorentine. In addition to LAMA, which takes care of service design and communication, the following are direct partners: Unione dei Comuni Valdisieve e Valdarno, CNR – Institute for Bioeconomics, Marchesi Frescobaldi Az. Agr., C.A.T. Cooperativa Sociale, Geco Impresa Sociale, Associazione Ecotondo, A. Agr. Lorenzo Gori.
PLACE OUT! European Dialogue-Building for increasing youth protagonism in non-urban areas, is an Erasmus+ project which aims to activate the dialogue between young people and institutions through capacity building, in order to increase the implementation of youth policies for the sustainable regeneration of non-urban areas in the EU. It acts in parallel in four areas: the province of Badajoz, in Extremadura (ESP), the area of Chalkidiki, in the province of Thessaloniki (GR), the Mugello valley, in the Tuscany Region (IT) and the province of Gabrovo, in the Gabrovo Region (BU). LAMA manages the coordination of the partnership – composed of youth organisations, local institutions and transnational organisations – guaranteeing the quality of the implementation of the activities on the territories and the dialogue at transnational level. It is also responsible for monitoring and evaluating the effectiveness of project activities.
Budget: €499.593,0
Duration: 24 months
Role: Coordinator
Partners:
Applicant: LAMA SOCIETA COOPERATIVA – IMPRESA SOCIALE (IT)
Other partner organisations:
1) Wazo Sociedad Cooperativa (ES)
2) ACTIONAID HELLAS ASTIKI MI KERDOSKOPIKI ETAIRIA (EL)
3) Ecosystem Europe Association (BG)
4) ASSOCIAZIONE DI PROMOZIONE SOCIALE BEE.COM (IT)
5) CONSEJERÍA DE IGUALDAD Y COOPERACIÓN PARA EL DESARROLLO. JUNTA DE EXTREMADURA (ES)
6) MUNICIPALITY OF GABROVO (BG)
7) Unione Montana Comuni del Mugello (IT)
8) THE DEMOCRATIC SOCIETY AISBL (BE)
9) IMPACT HUB GMBH (AT)
Within the framework of the National Strategy for Inland Areas (SNAI), LAMA supports ANCI Toscana, entrusted by the Region of Tuscany, in the process of accompanying the 3 newly recognised inland areas of Tuscany, for the drafting of the Preliminary Territorial Strategies for the seven-year period 2021-2027. The process includes actions of consultation and structured listening to stakeholders, with a participatory and inclusive approach, capable of acknowledging the needs of communities and the economic and social fabric, facilitating collaboration between the various administrations involved and triggering shared innovation dynamics, in order to build solid and generative strategies.
inland areas, institutional innovation, social infrastructure, territorial regeneration
For the Municipalities of Londa and San Godenzo, LAMA carried out a period of coaching and technical assistance for the definition of territorial development strategies. The two municipalities – gateways to the Park of the Casentinesi Forests and part of the National Strategy for Inner Areas (SNAI) – share many of the typical characteristics of marginal Apennine territories, including the lack of services, depopulation and an ageing population.
LAMA supported the administrations of the two municipalities in a study and analysis of territorial levers for economic and social development, in order to guide their participation in calls for tenders and investment opportunities from the Next Generation EU Programme.
As part of the assignment, LAMA was in charge of drafting the project proposal for the public notice ‘Projects for the cultural and social regeneration of small historical villages PNRR M1C3 – Investment 2.1 – Village attractiveness – Line B’, which was one of the 207 selected out of more than 1,800 proposals received by the MiC at national level.
inland areas, institutional innovation, social infrastructure, territorial regeneration
Firenze Prossima – Participatory Pathway 2021 is the City of Florence’s participatory pathway on the Municipality’s new Structural Plan and Operational Plan. LAMA won the Administration’s tender in a joint venture with Sociolab Impresa Sociale as lead partner. A hybrid, next-generation citizen engagement pathway, that held together the physical and digital dimensions, mixing live assemblies, mobile stations around the city, and online webinars, with specific tools to target different citizen audiences. Specifically, LAMA handled the project’s institutional communication, online and offline, and the Urban Innovation Lab call for university students.
Labirinto is a social cooperative that has been running personal services in the territory of the province of Pesaro and Urbino and neighboring provinces since 1979. For the entire social cooperation sector, the impact of covid has accelerated the need to adjust internal organization and development strategies in order to improve effectiveness, efficiency, performance, and more generally the very sense of the role that the private social sector, especially cooperatives, plays in the resilience of welfare and social protection systems. Labirinto has therefore commissioned LAMA to support the cooperative’s management in a consultancy process aimed at addressing both aspects of internal organization and elements of development strategy.
LAMA was the entity responsible for the acceleration activities of COOP2030-the national call for proposals promoted by Coopfond and Legacoop created with the aim of supporting the transition and strategic repositioning of small and medium-sized cooperatives toward development models consistent with the Sustainable Development Goals of Agenda 2030. LAMA designed the acceleration model and supported the 10 winning cooperatives for 8 weeks, with a specialized team of mentors and experts built around the needs of each business case.
EUREKA (European Urban REgenerators Knowledge Alliance) is an Erasmus+ project for the regeneration of urban spaces led by the Iuav University of Venice, involving 4 European universities and 11 entities from 9 countries, including LAMA.
It was awarded a €997,805 grant in 2020 for 3 years of activity, with the aim of training tomorrow’s Urban Innovators: a new interdisciplinary professional profile capable of supporting and managing urban transformations with participatory and inclusive approaches and a strong social impact.
(Ph: Eureka – Amsterdam International School, by Bert Wisse)
Budget: €997.805,0
Duration: 36 months
Role: Partner
Partners:
Applicant: IUAV University of Venice (IT)
Other partner organisations:
1) Melting Pro Learning (IT)
2) Universidad de la Iglesia de Deusto (ES)
3) Espacio Open (ES)
4) Trans Europe Halles (SE)
5) Municipality of Timisoara (RO)
6) West University of Timisoara (RO)
7) Casa PLAI Association (RO)
8) Hogeschool van Amsterdam (NL)
9) Stichting P60 (NL)
The European SCC sharing, collaboration, cooperation project is funded by the Erasmus+ program and implemented in collaboration with Cooperatives Europe, Ouishare, Mondragon Unibertsitatea, Febecoop, Condiviso, Tzbz Coop, and Esspace (the largest cooperative entities in Europe).
LAMA designed and created a new toolkit to support educational institutions, schools, and universities to innovate their methodologies with horizontal and hybrid approaches typical of coworking, with tools for building experiential learning pathways and best practices in coworking space education and innovative communities. The Toolkit can be downloaded from the project website.
LAMA, on behalf of CGIL, conceived, designed and developed the digital platformwww.ideadiffusa.it with the aim of providing members of the CGIL Industrial Council and Scientific Committee with a working, updating and communication tool.
In fact, the platform not only offers a range of information content (collected and selected from the web via rss feeds) but also a system for sharing documents (repository) and for debate on issues proposed directly by the CGIL Coordination (via call to action to which each member can respond by publishing posts).
The social cooperatives CIDAS of Ferrara and Cadiai of Bologna are important third sector entities in Emilia Romagna on which many essential social services depend, including the Residences for the Elderly.
As the population ages, new needs emerge other than those related to acute non-self-sufficiency, but increasingly related to progressive near-non-self-sufficiency and social isolation. LAMA was commissioned to conduct a feasibility study on possible new models of light residential service: we carried out the design of the new service and the economic-financial sustainability plan (business planning) for it.
OpenMaker is a European project financed by the Horizon 2020 programme that aims to support the European manufacturing ecosystem by networking innovators, makers, manufacturing entrepreneurs, researchers and technology enthusiasts, fostering widespread collaboration.
The project involved 10 operational partners in four European countries: the United Kingdom, Spain, Slovakia and Italy – node represented by LAMA and the Topix Consortium in Turin. LAMA built and managed an Italian community of makers and traditional manufacturing companies that produced 10 innovative prototypes selected in an international call.
https://openmaker.eu/
Budget: €3.289.406,25
Duration: 24 months
Role: Partner
Partners:
Applicant: THE YOUNG FOUNDATION (UK)
Other partner organisations:
1) BOGAZICI UNIVERSITESI Turkey
2) Centire s.r.o. (SK)
3) SCUOLA IMT (ISTITUZIONI, MERCATI, TECNOLOGIE) ALTI STUDI DI LUCCA (IT)
4) SIGMA ORIONIS SA (FR)
5) FUNDACION TECNALIA RESEARCH & INNOVATION (ES)
6) CONSORZIO TOP-IX – TORINO E PIEMONTE EXCHANGE POINT (IT)
7) UNIVERSITAET ZUERICH (CH)
8) ACCORD HOUSING ASSOCIATION LIMITEDIPS* (UK)
