Intesa Sanpaolocommissioned a project to measure the social impact of several major Italian museum institutions: Fondazione Brescia Musei, Gallerie d’Italia, Castello di Rivoli Museo d’Arte Contemporanea e Museo e Real Bosco di Capodimonte. The project, launched through a call promoted by the association Social Value Italia, aims to assess the benefits generated by museum activities, focusing on key themes such as social inclusion, well-being, and territorial development.
LAMA, together with ALTIS Advisory, is responsible for developing and implementing the evaluation. The work focuses on mapping social and economic impacts through an indicator-based framework, providing concrete data to support resource management, highlight achieved results, and improve museum strategies. The approach adopted actively involves stakeholders – including museum representatives, visitors, and local communities – to ensure a thorough and shared evaluation.
The aim of the project is, on the one hand, to provide cultural institutions with a structured and replicable measurement tool; and on the other, to highlight the positive changesgenerated by the museum experience.
