The EPIC project (Experience Prato Industrial Culture), funded at 80% by the European Urban Initiative through the European Regional Development Fund, aims to develop a new form of industrial tourism in the city of Prato—innovative, competitive, and sustainable—while enhancing the local industrial heritage as a means to foster fair and productive growth.
The aim is to integrate the local industrial heritage into the city’s current offer of cultural and natural attractions for visitors, by conveying and making accessible a previously unknown cultural richness rooted in Prato’s industrial history and in contemporary practices in design, fashion, and textile production.
In collaboration with stakeholders in the sector (hotels, restaurants, site managers, tour guides, etc.), economic actors (particularly SMEs in the local Textile & Clothing industry), and civil society, the project will co-design new products that will broaden the city’s tourism offer.
LAMA is responsible for managing and coordinating the engagement and co-design process in support of the Municipality of Prato. It also contributes to the development of the DMO (Destination Management Organisation) led by the Municipality, to the definition of the monitoring and evaluation system, and to the development and testing of new tourism products and services centred on the local textile industry, with the aim of promoting a sustainable and inclusive tourism strategy for Prato.
Budget: 5.114.000€
Duration: 42 months
Start: 01-12-2024
End: 31-05-2028
Role: Partner
Applicant: Municipality of Prato
Other partner organisations:
– Fondazione Museo del Tessuto di Prato
– Fondazione Sistema Toscana
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– Cristoforo Società Cooperativa Sociale
– LAMA Impresa Sociale
– Awhy Srl
– Flod srl
– Immerxive srl
Transfer Partners:
– Bilbao (Spagna)
– Miskolc (Ungheria)
– Pilsen (Repubblica Ceca)
