Year: 2025
Assignment: Strategic consultancy and methodological support for the analysis of potential intervention scenarios and for defining the role of the bank in civic and social regeneration processes – specifically in the “La Bella Piazza” project in Naples and in relation to the possible activation of the bank’s own spaces in Southern Italy.
Activities:
- Qualitative research on the solidarity ecosystem and the dynamics of the “La Bella Piazza” project
- Engagement and facilitation of local and institutional stakeholders through focus groups and targeted interviews
- Context analysis of the Piazza Garibaldi area to support the strategic orientation of interventions
- Design of potential uses for bank-owned spaces/assets for civic infrastructure and services
- Benchmarking and comparative analysis of national and international good practices in social regeneration, including governance models and community-support tools
- Final strategic document: “La Banca nei luoghi” (The Bank in Local Places)
