We are a partner in the EPIC (Experience Prato Industrial Culture) project, led by the Municipality of Prato, which won the EUI – European Urban Initiative 2023 call.
Over EUR 5 million to transform Prato into a laboratory of innovative and sustainable industrial tourism, which combines the valorisation of the city’s industrial heritage with the promotion and deseasonalisation of the existing tourist offer, integrating the history of textiles with the contemporary practices of design and fashion.
LAMA is the partner responsible for Capacity Building and Governance activities whose objective is to ensure a collaborative governance structure for the Prato destination and to empower the actors of the tourism ecosystem in the planning and management of sustainable tourism.
More specifically, LAMA will be in charge of designing and conducting an engagement and co-design process in support of the Municipality of Prato. The main phases of the process include:
- Understanding the city system
- Co-construction of a portfolio of actions
- Facilitating collaboration
- Creation of new institutional infrastructures
LAMA will also be responsible for the implementation of stakeholder mapping and involvement, participation and capacity and skills development activities.
The project involves the collaboration with various actors of the tourism ecosystem (hotels, restaurants, site managers, tour guides, etc.), economy (especially SMEs in the textile and clothing sector) and civil society, to co-design new tourism products that extend the offer both temporally and spatially. Under the guidance of the Municipality of Prato and with the support of research and advanced technology providers, the new co-created products will combine real experiences with Virtual Reality content enhanced by Artificial Intelligence, offering an immersive and complete experience to visitors and extending the offer of the already funded TIPO project https://www.pratoturismo.it/it/cosa/tipo-turismo-industriale/
The project partners:
Municipality of Prato
Fondazione Museo del Tessuto di Prato
Consiglio Nazionale delle Ricerche – Istituto di Bioeconomia
Cristoforo Società Cooperativa Sociale
LAMA Impresa Sociale
Immerxive srl
Flod srl
Associazione Eutropian
Fondazione Sistema Toscana
Awhy Srl
